WhatsApp Conversation Pricing
| Official WhatsApp Cloud API per-conversation pricing w.e.f 1st June, 2025. | |||||
|---|---|---|---|---|---|
| Market | Currency | Business Initiated | User Initiated | ||
| Marketing | Utility | Authentication | Service | ||
| Argentina | ₹ | 4.5293 | 2.9902 | 2.6888 | 2.313 |
| Brazil | ₹ | 4.5808 | 2.5652 | 2.3087 | 2.1987 |
| Chile | ₹ | 6.5135 | 4.2935 | 3.8642 | 3.3279 |
| Colombia | ₹ | 0.9161 | 0.623 | 0.5607 | 0.4397 |
| Egypt | ₹ | 7.8651 | 5.0357 | 4.5321 | 4.7191 |
| France | ₹ | 10.4984 | 5.6304 | 5.0674 | 6.299 |
| Germany | ₹ | 10.0073 | 6.2536 | 5.6308 | 6.0044 |
| India | ₹ | 0.7265 | 0.3082 | rate not finalized | 0.2906 |
| Indonesia | ₹ | 3.0111 | 1.4653 | 2.1979 | 1.389 |
| Israel | ₹ | 2.5871 | 1.3779 | 1.2368 | 1.3192 |
| Italy | ₹ | 5.0614 | 3.0764 | 2.7687 | 2.8259 |
| Malaysia | ₹ | 6.3037 | 1.466 | 1.3194 | 1.6096 |
| Mexico | ₹ | 3.1938 | 1.9485 | 1.7537 | 0.7669 |
| Netherlands | ₹ | 11.7078 | 5.8649 | 5.2784 | 6.532 |
| Nigeria | ₹ | 3.7851 | 2.34 | 2.106 | 2.271 |
| Pakistan | ₹ | 3.4683 | 1.8551 | 1.6696 | 1.0405 |
| Peru | ₹ | 5.1536 | 3.0717 | 2.7626 | 1.3152 |
| Russia | ₹ | 5.8767 | 3.4953 | 3.1457 | 2.9149 |
| Saudi Arabia | ₹ | 2.9725 | 1.845 | 1.658 | 1.4277 |
| South Africa | ₹ | 2.7821 | 1.4681 | 1.3213 | 1.2332 |
| Spain | ₹ | 4.5044 | 2.7832 | 2.5049 | 2.7026 |
| Turkey | ₹ | 0.7989 | 0.6816 | 0.6101 | 0.2199 |
| United Arab Emirates | ₹ | 2.4924 | 1.4515 | 1.3033 | 1.3899 |
| United Kingdom | ₹ | 5.1663 | 2.9166 | 2.6249 | 2.8448 |
| North America | ₹ | 1.8313 | 1.0988 | 0.9889 | 0.6461 |
| Rest of Africa | ₹ | 1.6497 | 1.1731 | 1.0558 | 2.6572 |
| Rest of Asia Pacific | ₹ | 5.3664 | 3.4603 | 3.1124 | 1.6385 |
| Rest of Central & Eastern Europe | ₹ | 6.2997 | 4.5343 | 4.0809 | 1.835 |
| Rest of Latin America | ₹ | 5.4207 | 3.6187 | 3.2581 | 3.103 |
| Rest of Middle East | ₹ | 2.4993 | 1.4512 | 1.303 | 1.5985 |
| Rest of Western Europe | ₹ | 4.3378 | 3.0775 | 2.7697 | 2.9104 |
| Other | ₹ | 4.4248 | 2.4761 | 2.2292 | 1.0615 |
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